--- title: "Sites: the SEO report" description: "The **AI SEO** tool analyses the website on a hosting package and produces a report covering site health, page speed, technical SEO signals, backlinks and keyword opportunities. It runs in three stages: a scan of your site, a short form…" url: "https://rackhelm.com/documentation/sites-seo-report/" updated: "2026-09-24" category: "Client Portal: Managing Your Services" --- # Sites: the SEO report The **AI SEO** tool analyses the website on a hosting package and produces a report covering site health, page speed, technical SEO signals, backlinks and keyword opportunities. It runs in three stages: a scan of your site, a short form where you confirm what your business does, then the generated report. ## Before you start The **AI SEO** button appears on the site toolbar only when your provider has the module switched on and either you hold the AI SEO add-on on the package or free scans are enabled. If the button is missing, ask your provider whether the add-on is available. Scans are counted against your account for that site. A banner at the top of the page tells you where you stand: - **AI SEO Addon Active** — unlimited scans for the domain, subject to fair use. - **Freemium Mode** — "You have used *n* of *m* free scans", with the reset period if your provider set one. - A **Scan Usage** card showing the count as a progress bar, and whether the allowance resets after a number of days or is a lifetime limit. ## Running a scan ![The AI SEO page with a scan usage bar, a New SEO Scan card and a list of past scans](/wp-content/uploads/rackhelm-docs/portal-services-site-seo-index.png) The My Scans table tracks each scan through its stages. 1. Open **My Sites → your site → AI SEO**. 2. Check the domain named under **New SEO Scan** is the one you want — it is the site's primary domain. 3. Select **Start Analysis**. You get "Analysis started. This may take a few minutes." Only one scan can run per site at a time; while one is in flight the button reads **Analysis in Progress…** and is disabled. ### Scan states | Badge | What is happening | What you can do | | --- | --- | --- | | **Analyzing…** | Your site is being crawled. | Wait, then reload the page. | | **Awaiting Review** | The crawl found your brand details and needs you to confirm them. | Select **Review Details**. | | **Generating Report…** | The report is being written. | Wait, then reload. | | **Completed** | The report is ready. | Select **View Report**. | | **Failed** | The scan or the report could not be produced. | Start a new scan; if it fails again, open a ticket. | ## Reviewing the brand details **Review Details** opens a short form pre-filled from what the crawl found. Correcting it here materially improves the report, because everything after this point is written against these answers. | Field | Notes | | --- | --- | | **Brand Name** | Required. | | **Target Audience** | Required. Who you are selling to. | | **Core Offerings / Main Keywords** | Required. The products or services you want to rank for. | | **Primary Competitors** | Optional. A comma-separated list of domains, for example `example.com, competitor.com`. | | **Report Language** | English, Spanish, French, German or Dutch. English by default. | Submitting starts report generation: "Report generation started. This may take a few minutes." A scan can only be submitted for a report once — the review step is not repeatable on the same scan. ## The report ![The generated SEO report showing a site health score and PageSpeed figures](/wp-content/uploads/rackhelm-docs/portal-services-site-seo-report.png) The report opens with the headline scores; detail sections follow below. The finished report is a single page containing, depending on what the analysis returned: - **Site Health Score** out of 100. - **PageSpeed Performance** — separate mobile and desktop scores. - **Google PageSpeed Insights** — the category scores and Core Web Vitals for mobile and desktop. - **Technical SEO Signals** — SSL, sitemap, robots.txt, meta tags, structured data, Open Graph, canonical tags, indexability and AI-crawler access. - **Heading Structure** — the H1 to H6 tags found on the page. - **Image Analysis** — total images, how many have alt text and which URLs are missing it. - **Domain Ranking**, **Referring Domains** and a **Backlink Audit** including toxic-domain counts, spam risk and top anchor texts. - **Prioritized Performance Fixes** and keyword discovery. Where your provider has PDF export enabled and the file has been produced, a **Download PDF** button appears at the top of the report. ## Deleting a scan If your provider allows it, each row in **My Scans** carries a delete button. Deleting removes the report from your list. It does not give you the scan back — deleted scans still count against a limited allowance, precisely so the allowance cannot be reset by deleting. ## Troubleshooting | Symptom | Cause / fix | | --- | --- | | "An analysis is already in progress for this domain." | A scan is running. Wait for it to reach **Awaiting Review** or **Completed**. | | "An analysis is already being started for this domain." | Two requests arrived at once — usually a double click. Reload the page. | | The **Start Analysis** button is there but the scan is refused as over the limit. | You have used your allowance. If the banner mentions a reset period, wait for it; otherwise upgrade the package to add the AI SEO add-on. | | "Domain not found for this site." | The site has no primary domain recorded. Set one on the site's [Domains](/docs/sites-domains-and-dns/) page. | | "AI SEO is not enabled for this package." | Neither the add-on nor free scans apply to you. Ask your provider. | | "This scan is not ready for review." or "Report is not ready yet." | You opened the step out of order — usually from a stale browser tab. Go back to the AI SEO page and follow the button on the row. | | The scan stays on **Analyzing…**. | The results arrive from an external service. If nothing changes after an hour, start a new scan or open a ticket. | | No **Download PDF** button on a completed report. | Either PDF export is switched off by your provider, or the file has not been generated for that scan. |