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The Storefront

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Table of Contents

The storefront is the public catalogue at /store — the pages a visitor browses before they buy. What appears there is driven entirely by your product groups and products; this article explains how those settings turn into pages, and where each route into the ordering flow starts. It is written for operators.

How the store is built #

The storefront has two levels.

The store index — /store #

Lists every product group that has Include in Store switched on, in the group sort order. Each group renders as a card:

  • A group with several visible products shows the group’s name and description, with a View Products button through to the group page.
  • A group with exactly one visible product shows that product’s name and description, and the button goes straight to the product’s order page — labelled Order …, or Enquire about … for a quote-only product.
The public store index showing product group cards
The store index. Groups with a single product link straight to that product.

The group page — /store/{group} #

A group page renders in one of two layouts, chosen by the group’s Page Layout setting:

Page Layout What the visitor sees
Product Grid A card per product with its description and price. Where a product has more than one billing cycle the price is shown as “starting at” the cheapest, with the cycle label after it. An asterisk marks products that have optional add-ons.
Domain Search A domain search box. Results list availability with Add to Cart for available names and Transfer (which prompts for the EPP code) for taken ones.

If the group has Show Cycle Savings Calculator on, longer billing cycles are annotated with the saving against the shortest cycle.

A product group page showing product cards with prices and order buttons
A Product Grid group page. The button reads Configure when the product needs options chosen, otherwise Order Now.

Visibility rules #

Setting Effect
Group — Include in Store Off keeps the group off the store index.
Group — Allow Direct Link On means /store/{group} still works even when the group is hidden from the index — useful for a private or campaign-only group. With both off, the URL returns 404.
Product — Active The master switch. An inactive product is never listed and its order page returns 404, whatever the other two settings say.
Product — Include in Store Keeps an active product out of the public listings.

Note: Because Allow Direct Link is not a password, treat an unlisted group as unlisted, not as private.

Where ordering starts #

Every route into the basket goes through one of these entry points:

  • /order/{group}/{product} — the configure page for one product: billing cycle, custom fields and add-ons, then add to cart. This is where the store index, the group page and any direct link you publish all lead.
  • Quote-only products — instead of a configure page, the visitor is redirected to the ticket form with the subject pre-filled as “Quote Request: product name“.
  • Domain search — results add straight to the cart, or start a transfer via /domain/configure/{id} with the domain and EPP code carried across.
  • /cart then /checkout — the basket and the checkout, both reachable by guests.

These public routes are rate limited to 60 requests a minute per visitor.

Choosing the store’s look #

Under Platform Settings → General & System, Store Template selects the visual style of the public store pages:

  • Classic (Default)
  • Modern Dark
  • Modern Clean

The template changes the storefront layout only. Colours are set separately under Platform Settings → Theme Settings.

Store SEO #

Two levels of SEO metadata apply to store pages:

Setting Where it is set What it does
SEO Title (Fallback) General & System → Global Store SEO Page title and Open Graph title for any page that does not set its own. Falls back to your company name.
SEO Description General & System → Global Store SEO Meta description and Open Graph description fallback.
SEO Open Graph Image (Fallback) General & System → Global Store SEO Open Graph image used when a page has none of its own. Images up to 2 MB, JPEG/PNG/GIF/WebP.
Per-group SEO title, description and image The product group editor Override the fallbacks for that group’s page.

Tip: You do not have to send visitors to the store first. Point your root domain at a marketing page instead — see Setting Your Landing Page — and link to /store from it.

Troubleshooting #

Symptom Cause and fix
A product is missing from the store It is inactive, or Include in Store is off. Both are on the product editor.
A group page returns 404 The group has both Include in Store and Allow Direct Link off.
An order link returns 404 The product is inactive, or it does not belong to the group named in the URL.
A product card shows no price No billing cycle price is configured for that product.
The store page shows a domain search box unexpectedly The group’s Page Layout is set to Domain Search. Change it to Product Grid.
Social previews show the wrong image The group has no SEO image, so the global store image is being used. Set one on the group, or replace the global fallback.
Visitors get a “too many requests” error while searching domains The public storefront allows 60 requests a minute per visitor. Repeated automated searching will hit it.
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