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Sites: the SEO report

The AI SEO tool analyses the website on a hosting package and produces a report covering site health, page speed, technical SEO signals, backlinks and keyword opportunities. It runs in three stages: a scan of your site, a short form where you confirm what your business does, then the generated report.

Before you start #

The AI SEO button appears on the site toolbar only when your provider has the module switched on and either you hold the AI SEO add-on on the package or free scans are enabled. If the button is missing, ask your provider whether the add-on is available.

Scans are counted against your account for that site. A banner at the top of the page tells you where you stand:

  • AI SEO Addon Active — unlimited scans for the domain, subject to fair use.
  • Freemium Mode — “You have used n of m free scans”, with the reset period if your provider set one.
  • A Scan Usage card showing the count as a progress bar, and whether the allowance resets after a number of days or is a lifetime limit.

Running a scan #

The AI SEO page with a scan usage bar, a New SEO Scan card and a list of past scans
The My Scans table tracks each scan through its stages.
  1. Open My Sites → your site → AI SEO.
  2. Check the domain named under New SEO Scan is the one you want — it is the site’s primary domain.
  3. Select Start Analysis.

You get “Analysis started. This may take a few minutes.” Only one scan can run per site at a time; while one is in flight the button reads Analysis in Progress… and is disabled.

Scan states #

Badge What is happening What you can do
Analyzing… Your site is being crawled. Wait, then reload the page.
Awaiting Review The crawl found your brand details and needs you to confirm them. Select Review Details.
Generating Report… The report is being written. Wait, then reload.
Completed The report is ready. Select View Report.
Failed The scan or the report could not be produced. Start a new scan; if it fails again, open a ticket.

Reviewing the brand details #

Review Details opens a short form pre-filled from what the crawl found. Correcting it here materially improves the report, because everything after this point is written against these answers.

Field Notes
Brand Name Required.
Target Audience Required. Who you are selling to.
Core Offerings / Main Keywords Required. The products or services you want to rank for.
Primary Competitors Optional. A comma-separated list of domains, for example example.com, competitor.com.
Report Language English, Spanish, French, German or Dutch. English by default.

Submitting starts report generation: “Report generation started. This may take a few minutes.” A scan can only be submitted for a report once — the review step is not repeatable on the same scan.

The report #

The generated SEO report showing a site health score and PageSpeed figures
The report opens with the headline scores; detail sections follow below.

The finished report is a single page containing, depending on what the analysis returned:

  • Site Health Score out of 100.
  • PageSpeed Performance — separate mobile and desktop scores.
  • Google PageSpeed Insights — the category scores and Core Web Vitals for mobile and desktop.
  • Technical SEO Signals — SSL, sitemap, robots.txt, meta tags, structured data, Open Graph, canonical tags, indexability and AI-crawler access.
  • Heading Structure — the H1 to H6 tags found on the page.
  • Image Analysis — total images, how many have alt text and which URLs are missing it.
  • Domain Ranking, Referring Domains and a Backlink Audit including toxic-domain counts, spam risk and top anchor texts.
  • Prioritized Performance Fixes and keyword discovery.

Where your provider has PDF export enabled and the file has been produced, a Download PDF button appears at the top of the report.

Deleting a scan #

If your provider allows it, each row in My Scans carries a delete button. Deleting removes the report from your list. It does not give you the scan back — deleted scans still count against a limited allowance, precisely so the allowance cannot be reset by deleting.

Troubleshooting #

Symptom Cause / fix
“An analysis is already in progress for this domain.” A scan is running. Wait for it to reach Awaiting Review or Completed.
“An analysis is already being started for this domain.” Two requests arrived at once — usually a double click. Reload the page.
The Start Analysis button is there but the scan is refused as over the limit. You have used your allowance. If the banner mentions a reset period, wait for it; otherwise upgrade the package to add the AI SEO add-on.
“Domain not found for this site.” The site has no primary domain recorded. Set one on the site’s Domains page.
“AI SEO is not enabled for this package.” Neither the add-on nor free scans apply to you. Ask your provider.
“This scan is not ready for review.” or “Report is not ready yet.” You opened the step out of order — usually from a stale browser tab. Go back to the AI SEO page and follow the button on the row.
The scan stays on Analyzing…. The results arrive from an external service. If nothing changes after an hour, start a new scan or open a ticket.
No Download PDF button on a completed report. Either PDF export is switched off by your provider, or the file has not been generated for that scan.